According to the Chiang Mai Provincial Wildfire and Haze Data Center report, the wildfire situation in Chiang Mai province has been worsening continuously. This has resulted in air pollution (PM 2.5) at levels hazardous to public health, particularly for vulnerable groups such as children, the elderly, and respiratory patients. Due to the current situation, officials and related agencies have mobilized forces to help extinguish the severe wildfires.

On April 29, 2024, the Steps Together Club from Fissent Technology Co., Ltd. organized the event "Quit Alcohol for Easier Breathing." The event involved donating items such as drinking water, energy drinks, face masks, dried food, and other supplies to the Chiang Mai Wildfire Operation Center. This initiative aims to support the efforts of officials and related agencies and to distribute supplies to sub-wildfire operation centers in Chiang Mai province and nearby provinces.